Overlake at Murphy's Tavern, 11/06/2015

I designed this poster for a rock 'n roll show that I was invited to play. It was a good time. I wish you had been there. Made in Illustrator, with texture added in Photoshop.

There's also a version we used for Instagram and other applications where we couldn't trust that the entire poster above would be visible:

Writing

On Taste, Whatever The Hell That Even Is

A mid-length rant about "good taste" and how it's so often a synonym for "pretension." Which it shouldn't be. More than informal, it's roughly PG-13 in terms of language.

"Madonna and Phillip Glass aren’t as far removed as I once thought. And neither is diametrically opposed to the Ramones or Glenn Branca or Fela Kuti. It’s just music. We don’t need it to live, but it’s goddamn music, man. It’s not the air we breathe, but the air is certainly a lot more interesting with it there.

"I don’t care what you like. I don’t care if you like what I like, or if you like what the Spotify charts tell you. I only care that you like what moves you in some way. I don’t care if you like it enough, or as much as I do. Just like it. Have a good time. Dance if you wanna, cry if you gotta, just don’t let yourself get ripped off."

Read the whole thing on Medium.

Writing

Serge Gainsbourg Thinks You've Got a Lot of Nerve

A short, informal post on Medium.com about Serge Gainsbourg, and my favorite track by the 1960's French pop music legend.

"And that bass line. From the moment it kicks in, I’m taken to a space outside of time, occupied by that and the Beatles’ “Tomorrow Never Knows.” I’m not sure when or where it belongs; I don’t know of a time or place in the real world with that much style or nerve, but maybe we just haven’t gotten there yet.

"Once we do get there, maybe we won’t actually need to provoke people so badly, or we’ll at least take provocation with more grace and humor than we do now."

Read the whole thing on Medium.

Design, Writing

Best of Memphis thank you ad, Bardog Tavern, 2013

I was asked to write and design a thank you ad for Bardog Tavern's (and Slider Inn's, and Aldo's Pizza Pies') nominations (and a few victories) in the Memphis Flyer's 2013 "Best of Memphis" poll. I combined the typeface I'd been using for Slider Inn ads with the layout format I'd been using for Aldo's Pizza Pies, and the slightly snarky, mildly cheeky attitude we'd adopted in previous Bardog ads.

Writing

Keyless Locks Blog Post, Magnetic Digital Agency

A particularly frustrating morning, and a week's experience with a couple gimmicky iPhone apps provided inspiration for this post I made to the Magnetic Digital Agency blog.

IS IT TIME TO GIVE SMARTPHONES THE KEY TO THE CITY?

I've been excited to see a new breed of locks designed to work around people like me, making our lives easier. These range from the keyless ignition in cars, which work from an RFID chip installed in the key or its fob, to the new app, Knock, which just keeps you from needing to plug in your computer password on newer Macs.

Like Knock, there's also the Goji smart home lock, and the Bitlock bike lock. All three are using the Bluetooth Low Energy protocol to - essentially - inform the lock that you're nearby and let you in without having to dig through your keychain - and they can let you loan access to certain people you choose.

Like any proud member of my generation, the one thing I very rarely forget is my phone. Even then, I'm not perfect - last night, I accidentally sent it home with a friend who gave me a ride to dinner. If I'd had these locks installed everywhere, I'm not sure I'd be able to recover - I was able to message my friend about the phone over Facebook, once I got into my house, because my roommate was home, and Knock still let me enter my computer password manually.

Read the full post here, if you'd like.

Writing

"One Weird Trick" Blog Post, Magnetic Digital Agency

I worked part-time at Magnetic Digital Agency during the rise and ascendency of sites like Buzzfeed and Upworthy (not linked because they annoy me). While I have tremendous respect for the efficacy of their methods (and first-hand experience with how much time can be wasted when you fall for their Jedi Mind Tricks), it frequently seems dishonest.

So, when I was tasked with my occasional blog post, I decided that theirs were the windmills I'd be tilting at that day.

IT STARTED AS ONE WEIRD TRICK FOR SEO.

You've probably seen the "9 Out Of 10 Americans Are Completely Wrong About This Mind-Blowing Fact" post, which, while the teaser image is a shot of Morpheus and Neo from The Matrix, is all about economic disparity. I've also seen the same post on Buzzfeed with any number of other titles.

I'm not saying that we shouldn't talk about those things. I'm not saying that we can't write compelling headlines about them. I'm not even talking about my own reaction to the politics.

I am saying that if we want to talk about potentially divisive (or potentially boring) subjects, we shouldn't couch them in bland, non-descriptive titles. 9 out of 10 Americans could just as easily be wrong about economics as about whether the Platypus is the only mammal that lays eggs. (It's not; there's also the Echidna.)

While you might initially draw eyeballs to your post, it is dishonest to couch your content in terms that hide what's in store for the reader. And it certainly doesn't draw the eyes of people who are looking for what you have to offer.

Read the full post here. Or rant. Whatever you want to call it.

Writing

"Brain Hacks" Blog Post, Magnetic Digital Agency

One of my responsibilities as an employee at Magnetic Digital Agency was to write blog content for their new Website. 

I wasn't given much more direction than that. As a result, when I was thinking about artificial synesthesia one day, this is what happened.

BRAIN HACKS TO BLOW YOUR MIND

When I was a kid, I associated songs with colors. I'm pretty sure the fact that "Stairway to Heaven" sounded tan to me was entirely due to the plaster-looking background on the Led Zeppelin IV album cover. However, I made a friend in middle school who had experiences that were harder to account for. 

This kid, when he was taking piano lessons, began to see colors with each note of the scales he had to practice. I tried to understand it as best I could - I thought maybe he was doing the same thing I do - maybe thinking about a picture or a music video when he played a song, but he was insistent: every note had a color, and he heard that note when he saw that color in a large enough swath.

He had synesthesia, a condition/ability that blends senses in a way that - quite honestly - I've always envied. 

[...]

Can the rest of us experience any of this? Can we hear colors or taste texture? 

It's well-known that smell plays a large part in our sense of taste, but certain foods, such as the sansho pepper, approach the gap between taste and touch. Sansho peppers do this by including a chemical that causes the tongue to feel as though it's experiencing a mild electrical current. The effect is eerily close to that of licking a 9-volt battery.

Read Full Article

Writing

"Apple Thinks the World is Flat" blog post, Magnetic Digital Agency

While working part-time at Magnetic Digital Agency, one of my tasks was to create content for the blog on their shiny new Website.

Here's an excerpt from one:

"Apple Thinks the World is Flat: Here's Why We Agree."

Flat design allows Apple to more easily adapt their software's appearance to new applications. While the iWatch and the iCar are still mere rumors, Apple has made several changes to their screens' size and dimensions. 

Whether it was making the iPhone 5 taller than the iPhone 4S, or introducing the iPad and iPad mini, app developers have had to jump through several hoops to make their work look as good as possible on as many devices as possible. Flat design makes it easier.

This is a lesson we've learned, too, as web designers. More and more web traffic is coming from mobile devices - both smartphones and tablets - with more devices and screen resolutions appearing every day. 

Full Article

Design, Writing

"Curse of the Hearse" Bardog Tavern Flyer, 2012

Since we were approaching the Mayan Apocalypse, I felt I should update my horror movie poster references for the second flyer / ad I designed for Bardog's Halloween Party.

I pulled my main inspiration for this flyer from 80's slasher movies - copy included. Yeah, the typeface is pulled from Saul Bass' visual design for Hitchock's Vertigo, but otherwise, the visual references are all Reagan-era exploitation and gore gold.

We used this flyer for in-store flyers and ads in the Memphis Flyer.

Writing, Design

"Life is Short" Bardog Tavern ad, 2012

Though the ad slogan I wrote for this ad was re-used and became more notable in a Memphis Flyer ad I didn't design (but is enshrined above the cash register at another local bar), and was later even commemorated on Bardog's door as our almost-official slogan, this is the first instance of its use.

This ad was made for inclusion in the program for an area beer festival in early 2012.

Writing

On Track in Memphis Press Release, 2009

The following is a sample of a press release about a temporary exhibit at the Pink Palace Museum in Memphis. I was tasked with the creation of this, in the interest of drumming up interest in a larger article from tourism publications. 

In a small town, a car waits at a stop sign while a train rattles by. Along the block-long downtown strip, customers gaze at their reflections in the shop windows. Elsewhere, a man sits on the edge of the loading dock of a warehouse, while his coworkers mill about and talk about football.

No one notices when a giant hand reaches down and snaps up a pickup truck to replace it with a semi truck. No one makes a move to help unload the fresh load. In fact, no one moves at all.

That's because this small town is truly small. It is, in fact, less than one percent of full size. That giant hand belongs to Ralph, and this intricately detailed town is his creation. Ralph didn't want to disclose his last name - he felt that credit should belong to Hugh Teaford, who heads up the Memphis Society of Model Railroaders, which presents "On Track in Memphis," a model train exhibit at the Pink Palace Museum.

At another table, Lee Hanna checks the tracks at a train yard and beams proudly when remembering how his grown son "knew his freight cars before he knew his primary colors."

The intensity of their pride in and love for model trains makes this exhibit something more than just a display of model trains. The care that clearly goes into every layout, every miniature building, and every tiny tree makes clear that this exhibit is an absolute labor of love.

When asked how much money has gone into the seemingly endless lengths of track on display at "On Track in Memphis," Hanna could only shake his head and say, "There is no way to measure that; it's just something we've built up and worked on for years."

Writing

Clyde Parke Circus Press Release, 2008

I worked at the Pink Palace in 2008-2009. While there, I was fortunate to witness the end of a two-year volunteer project to restore the Clyde Parke Miniature Circus to working order. The following is the beginning of a feature article I wrote for the Pink Palace Web site:

Clyde Parke began carving a miniature circus in 1930. In the midst of the Great Depression, Clyde Parke found himself jobless. To keep busy, Parke began carving a detailed model of a full three-ring circus at a scale of one inch for every foot.

As Parke's hobby turned to obsession, the Clyde Parke Circus as it exists today began to take shape. Over the course of 30 years, Parke fleshed out more and more pieces, and made the circus ever more elaborate. 

By the time he finished, the circus included more more than 2000 model people - almost 1,960 animated by a single one-half horsepower motor that drives the hand-built gears, belts, and pulleys  that make it all work.

But like all good things, that animated circus had to come to an end. One day, the gears just gave out. The Clyde Parke Circus parade had stopped in its tracks.

Design, Writing

2011 Bardog Tavern Hearse Giveaway Flyer

bardog-hween-1.png

As part of their annual Halloween party, Memphis' Bardog Tavern raffles off a vintage hearse. By the time of the 2011 party, word had gotten to the owner that I had a degree in writing and a copy of Photoshop burning a hole in my hard drive. I was told to make a poster, so I did.

The influences on the copy and design are fairly obvious: vintage horror and exploitation movie posters.

The owner liked it enough to ditch his own newspaper for the event and use mine. (It wasn't sized appropriately, as I was expecting to be printed on 8.5 x 11 paper, and the results were... interesting. The version featured is my original.) I was asked to make the posters and ads for future events.

Writing, Design

Typographical Poetry Broadsides, 2007

Yeah, maybe this should be as embarrassing as anything I've put out there, but guess what? I'm proud of this work. There are precious few better examples out there of how I like to work when I'm doing my best work.

I had an assignment, way back when I was in undergrad at Ball State University in Muncie, Ind., to produce five reasonably identical editions of my 'manifesto.' 

So that's exactly what I did. I wanted to explore the relationship between typography and language without resorting to writing a poem about a tree that looks like a tree - or a manifesto that read like a screed. So I wrote a series of poems about typefaces and typographical elements - some more straightforward than others - and screen printed broadside editions of a few of those poems.

Unfortunately, all extant copies seem to have disappeared. When I locate a set, they will reappear here. In their place, I've included some photos I took of the process at the time.

I stand behind what this work says about what I care about - which should be the definition of a 'manifesto.' This series here? This is me throwing my weight and skill behind what I could already do (language and design), while learning a new skill (I taught myself screen printing for this project).

This attitude drives me to constantly learn new skills, techniques, and platforms that (may or may not seem to) help me express myself to the absolute fullest. It also means that I'm never satisfied with what I'm already good at. There are new skills and tools all the time. The fact that this very website is built on Squarespace - a platform I'm brand new to - is perfect evidence of this.

But someone's using this - I mean, they make enough money to sponsor 80% of the podcasts I listen to - so I should be familiar with how it works. So I'm going to make myself familiar with it.


Design

Is that a solo record? How cute is that?

MatthewTrisler.com as it appeared in and around fall of 2010.

MatthewTrisler.com as it appeared in and around fall of 2010.

Somewhere back in 1994 or 1995, my parents bought me a guitar and pretty much ruined everybody's lives. That's a bit strong. I still play in a couple bands and I write songs that I think are pretty good. But at the time, I took to the guitar like a fish to the wrong sort of water, and I took to singing like that same fish to the infinite vacuum of outer space.

In 2010, I released "Nine Songs." Because those nine were the only ones I'd written and recorded in the preceding 15 years that were worth half a damn. A couple of them I still dig. I play a couple with a band. In public, even.

Of course I designed the album cover and the Website, and created all the copy on said Website, because I wouldn't force that task on anyone else. This was my undertaking, and it was my burden. Also, I liked the way it looked.