My name is Matthew. Not Matt.
And here's a rather dull-looking list of less dull things I've done.
Outreach Associate, Physicians Postgraduate Press; Memphis, Tenn.
2015 - present
Scheduling tweets and Facebook posts from company accounts and responding to comments. Developing strategies for outreach on other networks, including LinkedIn and YouTube. Writing blurbs for posts and for our email newsletter. Assisting in content creation and organization of said newsletter. Writing ad copy in- and out-of-house campaigns.
Project Assistant/Project Writer, Physicians Postgraduate Press; Memphis, Tenn.
2014 - 2015
Ghostwrote medical articles for continuing medical education (CME) publications. Created scripts for videos accompanying of online CME activities. Wrote abstracts for articles going into publication. Edited for style and content. Researched needs assessment sections of grants and proposals.
Marketing Specialist, Elite Deals; Memphis, Tenn.
Wrote copy for the company’s online stores. Spearheaded Google Adwords campaigns. Edited and formatted customer questions and staff responses for inclusion on site. Wrote copy for weekly email marketing newsletter. Tested email campaigns for performance. Managed social media outlets, including Facebook, Twitter, Google+, and Pinterest. Overhauled an online store, including branding, social media strategy, and web design. Tracked store performance on Google search results.
Marketing Manager, Bardog Tavern/Attaboy, Inc.; Memphis, Tenn.
2010 - 2014
Wrote and designed ads and promotional items. Redesigned menu. Wrote social media strategies and policies. Managed online communities, including Facebook, Twitter, Instagram, and email marketing. Served as liaison between owner, web designers and advertising representatives.
Graphic Design, Magnetic Digital Agency; Memphis, Tenn.
Wrote copy for both advertising and search engine optimization (SEO) purposes. Wrote blog posts for the company’s Website. Wrote PPC ad campaigns. Created print and digital identities for clients. Designed client sites based on the WordPress platform, tuned for responsive design and maximized SEO benefit. Created monthly analytics reports for clients, researched new SEO strategies based on those results.
Social Media Specialist, LunaWeb, Inc.; Memphis, Tenn.
2009 - 2010
Wrote site copy with a focus on SEO. Developed and maintained social media accounts and strategies for house and client brands. Created and edited video, audio, and photo content. Designed web sites and marketing materials for clients.
Marketing Assistant, The Pink Palace Family of Museums; Memphis, Tenn.
2008 - 2009
Revised site copy on MemphisMuseums.org for readability and search engine optimization and managed updates. Began online audience development campaign via social media, created related strategies and policies. Assisted graphic design staff with member publications and museum displays.
Ball State University, Muncie, Ind.; B.A. in English, Creative Writing, 2008.
Writing for online and print resources has appeared in many places, including The Journal of Clinical Psychiatry and NPR.org. Current pet project is Let’s Rot, a music blog updated a few times a week.